M Mini Philosophy A Big Think media property Book a call
Hosted by bestselling author Jonny ThomsonPublished by Big ThinkBrand-safe editorial environment

Ads interrupt. Ideas get attention.

Most ad placements are built for interruption. Mini Philosophy with Jonny Thomson and Big Think is built for curiosity, reaching 2M+ followers who choose to watch, read and think.

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Sponsorship pricing is customized around your platform mix, campaign length and deliverables.

2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos every week

Features

Choose the format that fits your brand

Every format puts your brand inside content the audience chose to consume, hosted by one of the world's leading philosophy creators online.

1.

Short-form video sponsorships

Sponsored integrations inside philosophy videos published 3-5 times per week, averaging over 1 million views each.

2.

Podcast integrations

Long-form conversations with leading thinkers, with your brand woven into the listening experience.

3.

Newsletter advertising

Placement in weekly essays reaching 60,000+ readers who value depth over noise.

4.

Custom creator content with Jonny Thomson

Creator-led branded content and editorial partnerships built around your message and the audience's interests.

5.

Multi-platform campaigns

Integrated activations across YouTube, Instagram, Substack, podcast platforms and Big Think's owned channels.

6.

Presenting sponsorships

Premium, sustained alignment with the property and its intellectually curious audience.

The shift

Hard-to-reach audiences are not hard to find. They are hiding from bad advertising.

Educated, self-improvement-oriented professionals skip interruptive ads. They reward brands that show up with substance.

The old way

  • ×Ad environments optimized for interruption, not engagement
  • ×Brand-safety risk across mass-reach channels
  • ×Fragmented audiences split across video, social, newsletter and podcast platforms
  • ×Educational content that is either too academic or too shallow to carry a brand
  • ×Creators who cannot make complex ideas feel natural and commercial at once

The Mini Philosophy way

  • ✓A premium editorial environment backed by Big Think
  • ✓2M+ followers who actively seek out thoughtful content
  • ✓One property spanning YouTube, Instagram, Substack, podcasts and Big Think
  • ✓A creator in Jonny Thomson who translates big ideas into engaging, accessible media
  • ✓Sponsorships designed to feel additive to the audience experience, not interruptive

Your path

From first call to cross-platform campaign

Start fast and see the difference within weeks.

1.

Book a call and share your goals

Tell us the audience you want to reach and the story you want to tell.

2.

We design the platform mix

Pricing and deliverables are customized around platform mix, campaign length and content requirements.

3.

Your campaign goes live

Your brand appears in video, newsletter, podcast or custom editorial content created with Jonny Thomson.

Questions

What sponsors ask us

What is Mini Philosophy?+

Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.

Who is Jonny Thomson?+

Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content.

What platforms does Mini Philosophy publish on?+

Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.

What types of sponsorships are available?+

Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, and custom editorial collaborations.

What audience does Mini Philosophy reach?+

A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology and personal growth. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.

How large is the audience?+

The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.

Can sponsors create custom campaigns?+

Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.

Is the content brand-safe?+

Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.

Ready when you are

Put your brand in front of people who think

Book a call to talk through platform mix, deliverables and a campaign built around your goals.

Book a call